Immersive technologies such as Metaverse, AR, and VR are at a crossroads, with many actors pondering their adoption and potential sectors interested in integration. The cultural and tourism industries are particularly impacted, facing significant pressure to make decisions that could shape their future landscapes. Stakeholders' perceptions play a crucial role in this process, influencing the speed and extent of technology adoption. As immersive technologies promise to revolutionize experiences, stakeholders in these fields weigh the benefits and challenges of embracing such innovations. The current choices will likely determine the trajectory of cultural preservation and tourism enhancement, potentially transforming how we engage with history, art, and travel. Starting from a decomposition of stakeholders' perceptions into principal components using Q-methodology, this article employs an evolutionary game model to attempt to map possible scenarios and highlight potential decision-making trajectories. The proposed approach highlights how evolutionary dynamics lead to identifying a dominant long-term strategy that emerges from the complex system of coexistence among various stakeholders.

Last week, Amazon announced it was integrating AI into a number of products--including smart glasses, smart home systems, and its voice assistant, Alexa--that help users navigate the world. This week, Meta will unveil its latest AI and extended reality (XR) features, and next week Google will reveal its next line of Pixel phones equipped with Google AI. If you thought AI was already "revolutionary," just wait until it's part of the increasingly immersive responsive, personal devices that power our lives. AI is already hastening technology's trend toward greater immersion, blurring the boundaries between the physical and digital worlds and allowing users to easily create their own content. When combined with technologies like augmented or virtual reality, it will open up a world of creative possibilities, but also raise new issues related to privacy, manipulation, and safety.

The United Nations Human Rights Council recently adopted a draft resolution entitled Neurotechnology and Human Rights. It's aimed at protecting humanity from devices that can "record, interfere with, or modify brain activity." To describe the risks, the resolution uses euphemistic phrases like cognitive engineering, mental privacy, and cognitive liberty, but what we're really talking about is mind control. I applaud the UN for taking up the issue of mind control, but neurotechnology is not our greatest threat on this front. That's because it involves sophisticated hardware ranging from "brain implants" to wearable devices that can detect and transmit signals through the skull.

Does the name Audrey Hepburn ring a bell? Way back in 1952, it was the first computer speech recognition tool. Even though the technology was groundbreaking, the software could understand only digits. Since then, transcription software has come a long way. Today, transcription tools use immersive technologies like artificial intelligence (AI) to convert speech to text.

Sir Martyn Lewis and I met back in April to discuss the impact of technology on humanity at The Club at The Ivy in London. It was a well-received debate, so we reconvened to tackle a new subject last month. As education is one of the key industries being disrupted by technology, and a subject both Martyn and I feel passionate about, it felt apt to put it on the agenda for the evening's discussion. The'Fourth Industrial Revolution' will see an increase in workforce automation. The Organisation for Economic Co-operation and Development (OECD) estimates that over the next 10 to 20 years, "14 percent of jobs are at high risk of being fully automated, while another 32 percent at risk of significant change".

Technology has sprinted ahead at an unprecedented rate over the past few years, but the viewing of sports events has largely been left behind. While there have been some developments--such as adding commentary, informational graphics, different camera angles, and slow-motion replays--change has been slow and incremental. Sports fans are no longer content with simply sitting and watching matches. They are passionate, they like to have a wealth of information at their fingertips, and become their own commentator. There is a demand for greater interactivity and immersion.

Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work. New technologies are reshaping the way we live and work, and their effects naturally touch the creative economy--art, journalism, music, and more. As artificial intelligence (AI), augmented reality, virtual reality (VR), and blockchain continue to emerge as powerful forces, could they be used to greater benefit? Our paper, Creative Disruption: The impact of emerging technologies on the creative economy, presents the findings of a joint project, conducted by McKinsey & Company and the World Economic Forum, which studied the impact of these technologies on the creative economy. The project team conducted more than 50 interviews with experts from Asia, Europe, and North America, as well as three workshops in China and the United States with World Economic Forum constituents.

Over the next five years, enterprises will move closer to adopting immersive technologies such as augmented reality (AR), virtual reality (VR) and mixed reality (MR). These technologies will in turn force vendors to figure out how to get more artificial intelligence (AI) functionality out of the cloud and into the edge. When discussing immersive technologies, a fundamental point emerges: Both immersive technologies and AI are actually a collection of subset technologies. Tuong Nguyen, principal research analyst at Gartner, says businesses need to consider both immersive technologies and AI to be mutually beneficial. As AI improves, so do immersive technologies, and vice versa.

The Daily Roundup is our comprehensive coverage of the VR industry wrapped up into one daily email, delivered directly to your inbox. Today's educational system is static, generalized and puts less focus on individual self-development than it perhaps should. To make matters worse, students often don't understand why they are learning the things that they're learning, which makes certain classes feel arbitrary and purposeless in the face of their personal ambitions. Lucas Rizzotto is an award-winning XR creator, industry speaker, and entrepreneur working on the the realities to come. You can follow his creations and thoughts on Facebook, Twitter, Medium or Instagram.